Starting any new business involves a huge amount of planning, finances, collection of resources and much more. One of the best options in such cases is to opt in for a franchise model of an established business. This gives the small entrepreneur a ready and complete outline of the business, including initiating plans and possible opportunities for further growth and expansion. The financial investments are of much more manageable proportions. A big chunk of the members of minority communities, particularly the Hispanic or Latino population, are involved in franchise businesses. The Franchised Business Ownership survey conducted in 2007 by the International Franchise Association’s (IFA) Educational Foundation, states that ownership by minorities contributes to 19.3 percent of all franchisees, and Hispanic business franchises account for 5.8 percent of the overall segment.
The advantages of Hispanic franchise business opportunities are immense for both the communities and the business corporate. One of the biggest benefits is that it creates job opportunities within the community. A Latino business franchise owner opening up a business outlet in his own neighborhood helps to open up jobs for the members of his community living in that area. Unemployment rates go down so does the propensity towards crime and misdemeanor. Gainful employment gives the community a more positive outlook. According to the Small Business Administration, franchise models generate approximately 300,000 jobs every year.
Hispanic business franchise channels contribute greatly towards expansion of the society. These franchise owners have now been able to infiltrate the urban business areas which were lacking in minority business population. Many big chain restaurants and convenience stores are now offering special funding for Latino business owners, and working directly with minority associations to employ additional businessmen from these communities, thus helping the society grow.
Franchise businesses run by people from the Latino community helps to expand cultural reach. The parent companies are able to reach out and tap the massive potential of involving Latino business owners into their fold and in turn reap the benefits of the huge number of prospective customers from those communities. Chains such as Burger King, Dominos Pizza and McDonald’s have chalked out various business plans and marketing campaigns to attract and rope in Hispanic business owners. Programs such as ‘Real People, Real Success’, devised by Burger King or ‘Delivering the Dream’ ad campaign planned by Dominos Pizza, are aimed at members of the Latino and other minority communities. These campaigns and programs help prospective businessmen achieve their dreams of owning a business and outline the involvement of other Hispanic franchise owners and employees to amplify the diversity among the franchise business owners. Products and food items, specifically created by the parent firms for these communities provide a great opportunity to attract the consumers from this area and meet their needs.
Franchise business models act as a way for Hispanic business owners towards improving their lifestyles and achieving their goals in life. The ready business blueprints serve as a guide for establishing and running a business successfully. The entire family can also be involved in the operations, thus appeasing the family oriented Latino community.
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What do you do when a chemical spills in an area? All exposed need to be decontaminated, and the spill needs to be cleaned up. But while the spill can reach a drain, pass through, and end up contaminating the environment, individuals exposed to the substance may be burned or injured from exposure.
Decontamination to reduce chemical exposure requires all individuals to dispose of their contaminated clothing and have the exposed areas flushed with water or another substance. When such a spill happens, decontamination procedures need to start right away, and those in the work area must be able to access appropriate personal protective equipment and be knowledgeable of all steps.
Individuals, in following decontamination procedures, must remove their clothing. However, to prevent further injuries, clothing should not be removed over the head. All garments, then, need to be contained in sealed plastic bags and then placed in a secondary container or bag to prevent contamination.
For removing a chemical from the skin, three options are available: physical, chemical, or detoxification. Physical, which involves flushing or scraping, is commonly used in standard decontamination procedures. If soap is involved, the procedure becomes chemical decontamination.
Two decontamination pools, which need to be set at least 10 feet away from each other, are used for flushing and scraping. Each individual goes through the pools and has his or her skin flushed. If, however, eyes or the face were exposed to the chemical, an eye wash station, which has low-pressure water, must be used instead. Decontamination pools and showers may come with an eye wash station attached. If scraping is used, brush strokes must go downward to prevent backsplash.
Although flushing is reliable for decontamination, water either washes away or dilutes the substance – it does not neutralize it. Exposed individuals may still need medical attention, however.
Because the chemical ends up in the water, all contents in the decontamination pools are to be treated as hazardous waste for disposal. Like the chemical being cleaned up, the contaminated water must be placed in an appropriate container, labeled, and stored in a safety cabinet for disposal.
All workers overseeing decontamination procedures need to wear appropriate personal protective equipment, which may include suits, gloves, and goggles. The equipment may be exposed to chemicals during the procedure and, as a result, needs to be treated like hazardous waste in disposal.
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As a medical aesthetics practitioner, your knowledge and expertise comes second nature – whether you’re just starting out as a specialist or have years of experience behind you, you’ll have a deep understanding for how your procedure works and what clients can expect from their treatments.
Of course, customers have a very different level of understanding about IPL treatment. Some may be very well versed in the subject matter, having done their research thoroughly or maybe they’ve already had some level of treatment. Meanwhile, others will be referred by their friends and may have a general understanding of what’s involved and more importantly, the great results that can be achieved. Still others will have no prior knowledge at all.
And as the specialist and technician, it’s important to set the scene and make your clients feel comfortable with the procedure and to answer any questions that they might have before and after the treatment. Even if the patient doesn’t ask, it’ll be worthwhile ensuring that they understand: – How intense pulsed light works
- How many treatments they’ll likely need
- The time it takes to perform each treatment
- Whether IPL is suitable for their skin type depending on the results they’re looking for (i.e. IPL pigment removal will not work on darker skin tones)
- What machine and equipment your business uses
- How the equipment works (including heating and cooling considerations)
- Who performs the treatment
- What to communicate to the operator during the procedure
- Post procedure care especially in regards to sun exposure
- When they can expect to see results
Be sure that your clients also understand the difference between skin rejuvenation, acne treatment, pigment removal, hair removal and the other treatments that use IPL. Laser hair removal may be raised as an alternative to IPL and you will need to clearly communicate the differences in both procedures.
Communication is key
How will you communicate this information to your potential clients? Today there a number of marketing and information channels on offer – including print materials, websites, social media, advertising and more. Of course, many clients will prefer a direct one on one consultation that will provide them with the opportunity to ask any of the questions that may be on their mind.
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