As a medical aesthetics practitioner, your knowledge and expertise comes second nature – whether you’re just starting out as a specialist or have years of experience behind you, you’ll have a deep understanding for how your procedure works and what clients can expect from their treatments.
Of course, customers have a very different level of understanding about IPL treatment. Some may be very well versed in the subject matter, having done their research thoroughly or maybe they’ve already had some level of treatment. Meanwhile, others will be referred by their friends and may have a general understanding of what’s involved and more importantly, the great results that can be achieved. Still others will have no prior knowledge at all.
And as the specialist and technician, it’s important to set the scene and make your clients feel comfortable with the procedure and to answer any questions that they might have before and after the treatment. Even if the patient doesn’t ask, it’ll be worthwhile ensuring that they understand: – How intense pulsed light works
- How many treatments they’ll likely need
- The time it takes to perform each treatment
- Whether IPL is suitable for their skin type depending on the results they’re looking for (i.e. IPL pigment removal will not work on darker skin tones)
- What machine and equipment your business uses
- How the equipment works (including heating and cooling considerations)
- Who performs the treatment
- What to communicate to the operator during the procedure
- Post procedure care especially in regards to sun exposure
- When they can expect to see results
Be sure that your clients also understand the difference between skin rejuvenation, acne treatment, pigment removal, hair removal and the other treatments that use IPL. Laser hair removal may be raised as an alternative to IPL and you will need to clearly communicate the differences in both procedures.
Communication is key
How will you communicate this information to your potential clients? Today there a number of marketing and information channels on offer – including print materials, websites, social media, advertising and more. Of course, many clients will prefer a direct one on one consultation that will provide them with the opportunity to ask any of the questions that may be on their mind.
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